Frategy of the month
Always remember, MSRP is seller's wish price.
In the month of thanksgiving you will realize this even more. All the companies including Apple who don't generally offer discounts on their website offer discounts during this period.
To get motivated to negotiate /find a better deal, Visualize someone is laughing at you for buying a product at their wish price. They always have a lower price in mind for you but you settled for a higher price.